Mobile Marketing

Tyson Powers Families Where They Live, Work and Play

Tyson looked to us to deepen the connection with their target by creating a grassroots component to our “Powered by Tyson” advertising campaign.The Protein Patrol, a mobile marketing tour, visited retail locations, events and trade programs with samples, branded merchandise and interactive games. The Protein Patrol activated all of Tyson’s sponsorships including the USA Gymnastics Team post-Olympic tour in 42 markets.

In addition, we developed a great low-cost way for Tyson to get into motorsports with the “National Pit Crew Championship Powered by Tyson,” designed to determine the fastest pit crew. The event created buzz and was aired as a 2-hour special on the Speed Channel.

The results:
      • Hundreds of thousands of products sampled
      • 253,000 branded premiums distributed
      • 285,182 high-touch engagements (one-to-one interactions with consumers)
      • 3,161,911 signage impressions